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Sonic Automotive

Sonic Automotive adds $3.2 billion in annualized revenues with acquisition of...

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CHARLOTTE, N.C., Sept. 22, 2021 – Sonic Automotive, Inc. (“Sonic Automotive” or “Sonic” or the “Company”) (NYSE:SAH), a Fortune 500 Company and one of the nation’s largest automotive retailers,...

AutoNation Appoints Michael “Mike” Manley Chief Executive Officer and Director

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FORT LAUDERDALE, Fla., Sept. 21, 2021 – AutoNation, Inc. (NYSE: AN), America's largest and most admired automotive retailer, today announced that it has appointed Mike Manley as Chief...

Sonic Automotive increases minimum hourly wage to $15

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CHARLOTTE, N.C., August 19, 2021 – Sonic Automotive, Inc. (“Sonic” or the “Company”) (NYSE:SAH), a Fortune 500 Company and one of the nation’s largest automotive retailers, today...
Darwin Automotive

J.D. Power acquires leading automotive finance & insurance software provider Superior...

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TROY, M.I., July 7, 2021-- J.D. Power, a global leader in data analytics and consumer intelligence, today announced it has acquired Superior Integrated Solutions,...
F&I

3 ways data analytics can help your F&I staff

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As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may have had to lay off staff to save money. Part of the ramp-up challenge is […]
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website

Using Data Sources to See Who Visits Your Website

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors actually are, and how to market to your website visitors.
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parts department

How can Analytics Help your Parts Department?

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This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in the not so distant past. When it comes to new and used vehicle sales, most dealers do a great job of implementing analytics to improve efficiency and sales. Now it’s time […]
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facebook analytics

Facebook Ads Can, and Must, Be Measured

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It is often said that 50% of marketing works, you just don’t know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can be measured down to which specific ad generated a specific lead or sale. For automotive dealers, attribution is essential to make decisions on how to […]
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Ford CEO, Mark Fields discusses the impact of analytics

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james grace

Inspecting Your Analytics and Marketing Investments

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On this week’s episode of Auto Marketing Now, Brian Pasch speaks with James Grace, director of analytics for Dealer.com about the importance of dealers to inspect their analytics and marketing investments.
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