By NICOLE RAZ
LAS VEGAS REVIEW-JOURNAL
The majority of exhibitors and attendees at the Specialty Equipment Market Association trade show in Las Vegas were men, but the number of women on the...
Vital Insights into Key Data Points for Largest Market Segment
By Anne Fleming
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers...
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
On this week's episode of F&I Today,Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain more women in the automotive industry.
What does your dealership look like when it comes to hiring women and the impact it’ll make at your dealership? According to a new survey, women are paramount in navigating...
Combine the proper ingredients to boost your bottom line
By Anne Fleming
Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex.
Use this handy chart from...
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...