TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%

Search for:

Women

David Kain: Women in the Auto Industry

- January 19, 2017
David speaks with Jennifer Briggs, of ZMOT Automotive, about women in the auto industry and how to best retain employees.

What a concept…selling to women

- November 10, 2016
By NICOLE RAZ LAS VEGAS REVIEW-JOURNAL The majority of exhibitors and attendees at the Specialty Equipment Market Association trade show in Las Vegas were men, but the number of women on the...

Women Car Buyers: Top Automotive 10 Brands

- June 30, 2016
Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers...

Should your dealership go after women…when marketing and advertising?

- June 13, 2016
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...

F&I Today | Jody DeVeer | Attract, Train And Retain More Women In The Automotive Industry

- June 3, 2016
On this week's episode of F&I Today,Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain more women in the automotive industry.

When it comes to hiring women, are you for that or against it? We’ll show you the results of a new survey on what automotive leaders think.

- May 31, 2016
What does your dealership look like when it comes to hiring women and the impact it’ll make at your dealership? According to a new survey, women are paramount in navigating...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

- April 27, 2016
Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex. Use this handy chart from...
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...
women shoppers

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...

How converting women to truck-buyers will increase profits

- November 24, 2015
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...