The 2019 Women's Car Buyer Report from JoinWomenDriver.com and SurveySpark shows the growing influence women are having on car buying.
Over the years, women have become a more powerful and influential...
Today on CBTNews.com - Monday, April 8th, 2019:
Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down - Karl Brauer, Autotrader & KBB
The first quarter of...
Today is International Women's Day 2019, a day where we celebrate women and gender equality around the world. As many of you are aware, the contingent of women in automotive...
Today on CBTNews.com - Thursday, March 7th, 2019:
The Latest Digital Marketing Trends in Retail Automotive - Mark Sokal, CEO of SOKAL
On today’s show, we welcome Mark Sokal, CEO of SOKAL,...
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with women in leadership roles. Though we...
Today on CBTNews.com - Wednesday, March 6th, 2019:
Auto Industry Hits Some Headwinds in February with 2.8% Decrease in Sales - Karl Brauer, Autotrader & KBB
Top auto industry analysts have cited...
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with...
Today on CBTNews.com - Thursday, January 24th, 2019:
How Subscription Services Can Create More Predictable Revenue Streams for Your Dealership - Vince Zappa, Clutch Technologies
The buzz surrounding car subscription services in...
In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at two dealer groups and had been...
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...