Females make up over 65% of your daily service department customers, and their buying habits and decision making is vastly different from the average male customer's. Why use the same...
Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the Project XX survey, which looked at...
Improving the shopping experience is on everyone’s action items list. As there are many different ways you can choose to enhance that experience, CBT News brought in Jody DeVere, Chief...
Today on CBTNews.com - Tuesday, May 29th, 2018:
Jody DeVere - Leading a Movement in Automotive
Improving the shopping experience is on everyone’s action items list. As there are many different ways...
Bob Ross Auto Group, based in Centerville, Ohio, is a “work in progress,” according to Jenell Ross, dealer principal and daughter of founder Bob Ross. “We’re in our 44th year...
Diversity continues to be a hot-button topic across many industries including automotive.
You don’t have to look very far to find insights addressing this important issue, an example being a recently...
Herschel Walker came out to The NADA Show on behalf of Rocky Ridge Trucks and CBT Automotive Network could not miss the opportunity to sit down with the University of...
If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one...
The recent wave of sexual harassment claims should be of concern in any type of business, dealerships included, as this trend represents a particular wake-up call to the auto industry....
In today’s evolving global marketplace, companies throughout the automotive industry are seeking proactive solutions to social problems in an effort to add purpose and value to their brand. Connecting long-term...