How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences as boring gatherings of people in...
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
From pink key chains to custom Mustangs, car dealerships across the country pitched in to bring awareness to breast cancer this October.Â
With one in eight women at risk of developing...
Today on CBTNews.com - Monday, October 28th, 2019:
How to Recruit Top Talent for Your Sales Team - Mark Tewart
Every dealer knows that the auto industry has its cycles. As we...
Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate, with sales being the largest artery...
In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and...
After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built a century-long legacy and has no...
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car buyers in your service drive.
Video Transcription:
Hello,...
As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop into strong stereotypes or beliefs that...