TSLA374.580-11.89%
GM77.2101.1%
F11.9400.04%
RIVN12.060-0.4%
CYD23.890-1.6%
HMC34.5800.61%
TM198.2203.36%
CVNA58.700-0.49%
PAG212.1100.06%
LAD291.07021.94%
AN161.8408.83%
GPI242.79017.94%
ABG173.4309.38%
SAH63.1402.46%
TSLA374.580-11.89%
GM77.2101.1%
F11.9400.04%
RIVN12.060-0.4%
CYD23.890-1.6%
HMC34.5800.61%
TM198.2203.36%
CVNA58.700-0.49%
PAG212.1100.06%
LAD291.07021.94%
AN161.8408.83%
GPI242.79017.94%
ABG173.4309.38%
SAH63.1402.46%
TSLA374.580-11.89%
GM77.2101.1%
F11.9400.04%
RIVN12.060-0.4%
CYD23.890-1.6%
HMC34.5800.61%
TM198.2203.36%
CVNA58.700-0.49%
PAG212.1100.06%
LAD291.07021.94%
AN161.8408.83%
GPI242.79017.94%
ABG173.4309.38%
SAH63.1402.46%

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Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
complete credit applications

F&I And Sales On Same On Same Online Platform

If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a satisfying shopping experience. They want to...
Service Manager’s Performance

How A Dealer Should Evaluate A Service Manager’s Performance

- July 1, 2015
Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH I remember the first dealership for which I...

CBT News – June 19, 2015

- June 19, 2015
On today's show: - How one store's online sales process is leading to success - eLEND Solutions CEO and Founder Pete MacInnis discusses how the CFPB changes will impact your dealership - Sales...
Owner Retention

Owner Retention Versus Owner Replacement

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Manage Phone Performance

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

- June 1, 2015
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent a ton of money on marketing....
Phone Skills

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

- June 1, 2015
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection of the planet via the Internet....

A Smarter Cardinale Group Emerges From Disaster

- June 1, 2015
Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved a reputation as among the dealership...
customer connection

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections That Customers Crave

- June 1, 2015
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically, you cannot avoid the pundits discussing...
Ducking responsibility

Stop Playing In The Blame Game

- June 1, 2015
Ducking responsibility is widespread in dealerships, but ending this bad habit is critical to success. BY JEFF COWAN In my work, I constantly observe a “What can you do for me?” attitude,...

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