Featured Show:
What is Google Analytics 4 and why does your car dealership need it?
Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can...
To the Editor:
The industry and the public do not want EVs to replace ICE on the scale governments are promoting. And, to Tavares’ point, the middle class will ultimately have...
Welcome to another edition of Inside Automotive with Jim Fitzpatrick who is joined by Sean Gardner, instructor and sales trainer with the Joe Verde Group. For over 35 years...
Since the start of the pandemic, car buyers and dealerships have had to navigate the steep learning curve of digital retailing to sell in a safer environment and in accordance...
While most of the recent news about Ford Motor Co. has dealt with its electric vehicle technologies, the automaker announced last week that it will be partnering with Google to...
Inside Automotive:
Are you asking customers the right questions at your car dealership?
Welcome to another edition of Inside Automotive with Jim Fitzpatrick who is joined by Sean Gardner, instructor and sales...
Over the last few years, the F&I department has undergone significant digital changes and continues to impact customer experience in big ways. Today on Inside Automotive, we’re taking a look...
No matter what business you are in, retaining and growing your customer base must be a priority in your business plan and operational culture. On the latest episode of Service...
A bill introduced by U.S. Rep. Bobby Rush, D-Ill. intends to give consumers the blanket coverage under federal law to have their vehicle repaired by anyone they see fit. The...
Whether it’s posting a selfie on your social media or seeking approval from your sales manager for a job well done, every facet of our society is driven by the...