TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%
TSLA375.530-6.08%
GM78.9500%
F13.855-0.14%
RIVN14.640-0.25%
CYD45.980-3.27%
HMC25.7600.18%
TM167.7600.53%
CVNA67.9253.095%
PAG183.4406.73%
LAD305.3008.22%
AN194.8502.69%
GPI317.510-0.74%
ABG206.3306.88%
SAH83.6202.195%

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consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

- January 6, 2020
Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted marketing might seem invasive at first,...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

- November 27, 2019
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

- September 19, 2019
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

- September 10, 2019
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...

How to Maximize the Profitability of Your Fleet Vehicles | Using Social Media to Enhance the Customer Experience | Focusing Efforts When Developing Best Practices

- January 29, 2019
Today on CBTNews.com - Tuesday, January 29th, 2019: How to Maximize the Profitability of Your Fleet Vehicles - Alex Fraser, Cox Automotive Mobility Organizations that rely on fleet vehicles are constantly looking...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

- November 15, 2018
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being...
customer experience

Mapping Your Online Customer Experience

- August 8, 2018
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have...
Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

- May 4, 2018
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT...
newscast

Connecting with Your Customers Instantly Has Become a Vital Factor for Sales

- February 28, 2018
 With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it's...

How to convert more of your online visitors into showroom customers

- January 4, 2017
 Brian hosts Paul Potratz & Robert Donovan, to discuss website platforms and how to convert more of your online visitors into showroom customers.