Customer Data Platforms, - search results

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...

Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that...

Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner...

The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...

It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...

Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...

Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in...

The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...

Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with...

The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming...