TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%

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Google Analytics 4: How the ASC is preparing dealers for a new internet

- May 11, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging customer data platforms (CDP), customer relationship...
Your dealership’s data is key to navigating through challenges and driving sustainable success and long-term profitability.

Shifting Focus: Making your dealership’s data work for you

In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is key to navigating through those challenges...
Ford

Farley confirms Apple CarPlay, Android Auto will stay in Ford vehicles

- May 8, 2023
CEO Jim Farley reaffirmed Ford's commitment to continue supporting third-party apps such as Apple CarPlay and Android Auto in its vehicles during a May 4 interview with the Wall Street...

The importance of integrating your CDP, CRM and digital retailing tools – Brian Pasch & Sam Vukas

- May 4, 2023
 On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and digital security and proprietary access for...

Closer Look: Digital security and proprietary access for CDPs

- April 27, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms (MAP) and customer data platforms (CDP)...

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

- April 13, 2023
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...
Graphic designer sketching new ad designs on tablet.

8 tips to revamp your dealership ad designs for today’s modern customers

- April 13, 2023
You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report titled “Ad blockers and advocacy: Why...
automotive sales pipeline

How to keep your sales pipeline flowing strong all year long

- April 10, 2023
As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright future for dealers. However, it won't be...

Choosing between a CDP, marketing automation platform, or hybrid system

- April 6, 2023
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can identify users and entities. In this...
CBT News
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