CDP building blocks: Identity, entity and household resolution
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building blocks which form these powerful tools....
TSLA378.9003.6%
GM83.450-0.5%
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RIVN15.140-0.22%
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HMC32.420-0.11%
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CVNA65.360-1.82%
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TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
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Mobile video revolution: The new era of car sales
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car...
EV confusion: The relationship between education and profit — Aaron Bickart | OfferLogix
On this episode of Inside Automotive, Aaron Bickart, Executive Vice President & General Manager of OfferLogix, sits down with host Jim Fitzpatrick to discuss how the industry is changing in...
How conversational AI is transforming fixed ops communications
The automotive industry remains vulnerable to economic uncertainty and cyclicality in demand due to reduced consumer purchasing power. While per-unit profitability is now almost double pre-pandemic levels and inventory levels...
6 ways your dealership can capitalize on word-of-mouth marketing
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they trust. According to Nielsen, 82% of...
Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...
How car dealers are leveraging TikTok to drive sales [+8 tips for success]
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...
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Inside Automotive
Meet dealer Beth Beans Gilbert: The 2023 Barbara Cox Woman of the Year
Beth Beans Gilbert, Vice President of the Fred Beans Automotive Group, received the 2023 Barbara Cox Woman...
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Inside Automotive
Why retail automotive is still going strong despite years of challenges - Alan Haig
On this episode of Inside Automotive, host Jim Fitzpatrick is once again joined by Alan Haig,...
S&P Global Mobility acquires Market Scan to boost digital retailing portfolio
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing Director and Vice President of S&P...
