Four ways to improve customer engagement at your car dealership
If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances, the business of selling cars was...
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GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
EVs are up and coming, but what about electric trucks?
With the help of the 2020 Great American Truck Survey, it became clear that truck owners are in love with their pickups. In fact, 25% of the owners have named...
Fisker and Magna International finalize manufacturing agreement
Fisker Inc. and Magna International Inc. have signed an agreement that has been in the works since last year. The companies plan on starting their collaboration with the production of...
Six tips for mastering multicultural marketing at your dealership
Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational cohort in the history of the...
3 ways car dealerships can compete for service customers
With nearly 50% of the dealership's profits coming from the service and parts department, it is critical that you appeal to new customers on a regular basis. While earning new...
How the pandemic shifted the way Generation Z approaches the workforce
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey,...
CDK Global announces launch of new payment platform, CDK OnePay
Technology solutions firm CDK Global has unveiled its new CDK OnePay, which will serve as a revolutionary payment platform for dealerships. CDK Global partnered with payment software developer Global Payments...
Sokal Announces New CEO
RALEIGH, N.C., June 16, 2021-- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was...
Ford Bronco begins rolling out of assembly plant
After months of delays, the new Ford Bronco is finally going to make its way to dealers. Around 100,000 customers who placed pre-orders have been waiting almost six months past...
Is there a difference between digital retailing and digital selling? – Ron Morrison, Pureinfluencer
Digital retailing is a buzzword among retailers, but is there a differentiating factor between digital retailing and digital selling? On today’s show, we’re pleased to welcome Ron Morrison, President, and...
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