TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Gardner
Sales & Marketing

5 ways to deliver at least one vehicle per day, each day of the month – Sean Gardner, Joe Verde Group

- August 3, 2021
Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer with the Joe Verde Group shares...
Sales & Marketing

How increased website engagement and high quality leads go hand in hand – Jordan Morrison of Pureinfluencer

- August 2, 2021
On today’s show, we’re pleased to welcome Jordan Morrison, Vice President of Business Development at Pureinfluencer, to give us his perspective on the car buying journey today and what car...
digital marketing
Sales & Marketing

Digital marketing is crucial to automotive parts and accessories

- August 2, 2021
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement....
Sales & Marketing

VAS’s Hugh Hathcock and dealer principal Troy Duhon discuss the power of transparent and seamless digital retailing

- July 28, 2021
On today’s show, we’re pleased to welcome, Hugh Hathcock, owner of Velocity Automotive Solutions (VAS), and Troy Duhon, CEO of Premier Automotive Group to discuss the market today and new...
fixed ops marketing
Sales & Marketing

Why new vehicle inventory shortages don’t have to prevent you from gaining new customers

- July 28, 2021
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...
influencer marketing
Sales & Marketing

How influencer marketing can benefit your car dealership

- July 28, 2021
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
Cox Automotive
Sales & Marketing

Cox Automotive and Penske jointly develop automated vehicle retailing platform for online car buying

- July 26, 2021
Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining us today to discuss this development, is Marianne Johnson, Chief Product Officer...
Sales & Marketing

Wholesale used car prices are beginning to go down. Here’s how dealers should adjust their inventory – Jasen Rice, Lotpop

- July 23, 2021
In recent months, there has been a surge in demand for used vehicles, but how long will the used car market continue to boom? Here to discuss this topic further...
video
Sales & Marketing

The top 3 video marketing metrics car dealers should follow

- July 23, 2021
In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest...
Sales & Marketing

GM says a third electric pickup truck is coming

- July 21, 2021
The GMC HUMMER is being rebirthed as an iconic pickup truck that’s completely electric. Chevrolet has announced an all-electric Silverado. And on July 19th, General Motors has indicated that a...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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