TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer experience
Sales & Marketing

Shep Hyken on improving the customer experience to generate repeat business

- September 20, 2021
Customer experience expert, New York Times best-selling author, and international keynote speaker Shep Hyken, has released new research into the state of customer service and experience called the A.C.A or...
recon
Sales & Marketing

Carvana & CarMax’s ramped-up reconditioning operations make efficient & lean recon operations an imperative for dealers

- September 20, 2021
Nearly every dealer in the country is feeling the pinch on new and used vehicle inventories, with sellable inventory levels down as much as 70% for some dealers. To offset...
Kain
Sales & Marketing

David Kain shares key takeaways to help drive dealers in the right direction

- September 20, 2021
On today’s show, we are pleased to welcome David Kain, President and Owner of Kain Automotive, industry expert, and host of Kain and Co. right here on CBT News. Kain begins...
brand
Sales & Marketing

Gain brand visibility with creative collaborations across industries

- September 20, 2021
Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as the most effective method, it only...
guidebook
Sales & Marketing

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

- September 17, 2021
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
marketing used cars
Sales & Marketing

How will the recent hurricanes affect the used car market?

- September 16, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

How the ‘power of the second voice’ can break down barriers when securing a deal

- September 16, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses the 'power of the second voice', also so known as turnover. The power of the second...
Sales & Marketing

Dale Pollak shares insight into current trends and economic impacts in retail auto

- September 16, 2021
We have all been impacted by dwindling inventory in today’s market. While profits still remain high for many, what we are experiencing may be more disruptive than predicted. Joining us...
digital marketing
Sales & Marketing

Digital marketing methods for today’s car dealership

- September 14, 2021
What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for you to have an effective approach....
dealers
Sales & Marketing

How car dealers can focus on customer retention amid inventory challenges

- September 14, 2021
Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with...


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CBT News
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