Tips to improve your social media relationships
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Greenway Auto COO Casey Coffey discusses benefits of new marketing solution
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer of Greenway Automotive.
The used car industry...
Jonathan Dawson on how car dealers can create more value for their customers
Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for sales teams and managers to understand...
Ford drives a lifestyle brand growth strategy
Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford branded hoodies.
To help move that along,...
The adjustments car dealers need to make to improve profitability
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
The critical missing piece to your digital sales strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy.
You...
How to shift marketing techniques during times of low vehicle inventory
On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low and why it's uncertain when inventory...
How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks...
Market Scan’s Rusty West on how car dealers can differentiate themselves from other online retailers
It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for a car online and complete it...
Unpacking the digital retailing work flow during low inventory with Kevin Frye of Jeff Wyler Auto Family
Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak to, this could mean some serious...
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