TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Price
Sales & Marketing

The best ways to position your inventory going into the colder months

- November 11, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
inventory
Sales & Marketing

3 myths dealers need to know about inventory shortages

- November 11, 2021
While the dealership world is hoping the inventory crisis will come to a speedy resolve, industry experts aren’t as optimistic. Embracing the challenges and opportunities ahead is the first step for dealers to secure...
dealer
Sales & Marketing

The importance of using Google Analytics to inspect marketing partners

- November 10, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new...
tires
Sales & Marketing

Truck sales and tires truly do go hand in hand

- November 9, 2021
For the 2020 calendar year, pickup trucks swallowed up five of the top ten spots for best-selling models in the US. That’s expected to continue when the numbers are reported...
car buying experience
Sales & Marketing

Responding to a customer’s strong objection with one simple question

- November 8, 2021
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and get the customer's permission to do...
digital retailing
Sales & Marketing

Digital retailing is STILL not plug-and-play

- November 5, 2021
The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model, and technology gave us the tools...
winter
Sales & Marketing

Winter is approaching. What should your dealer communications look like?

- November 5, 2021
Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend to slow down and advertising budgets...
loyalty marketing program
Sales & Marketing

How to communicate with customers while working with less inventory

- November 4, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on...
Gardner
Sales & Marketing

How to maintain your competitive edge in the current automotive marketplace

- November 4, 2021
For over 35 years Joe Verde Group has been a lead trainer for dealers, managers, and salespeople around the world. Each month here on CBT News, Sean Gardner, Instructor and...
reviews
Sales & Marketing

Are high prices prompting bad customer reviews?

- November 4, 2021
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And that would be okay to most...


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CBT News
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