TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How to completely crush your sales goals this year – Matt Easton | Easton University

- February 4, 2022
On the heels of an unpredictable, yet robust and profitable year for many, car dealers are starting to incorporate unique strategies to close more deals. Whether you’re a manager or...
Price
Sales & Marketing

Strategizing for the return of new and used car inventory

- February 3, 2022
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
auto sales training, fuels, fuel
Sales & Marketing

Need auto sales training? Look to your vendors.

- February 2, 2022
Auto sales training is delivering a poor experience because programs were not designed with modern retailing in mind. In fact, I wouldn’t hire any of the trainers you can find...
customer journeys
Sales & Marketing

5 key areas car dealers can optimize to create superior customer journeys

- February 1, 2022
Car shoppers today don't evaluate parts of the journey, they evaluate the sum of the journey, and how frictionless their path to the transaction is. On this edition of Inside...
Sales & Marketing

Jennifer Suzuki’s ‘competitive not complacent’ mindset for progressive car dealers

- February 1, 2022
Before the competition and inventory ramps back up, now is the time to make sure your house is in order. Joining us now to talk about what she’s seeing in...
marketing
Sales & Marketing

How to make the most of your car dealership’s digital marketing opportunities – Robert Dimson | Cox Automotive

- January 31, 2022
Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality and consumer buying signals. Here to...
EVs
Sales & Marketing

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain momentum and chip shortages linger

- January 31, 2022
Trends come and trends go, so what should your team be focused on for continued success in this new year? On today's edition of Inside Automotive, we’re pleased to welcome...
electric cars
Sales & Marketing

How electric cars are changing the way consumers buy cars

- January 31, 2022
The auto industry, for both new and used cars, is one of the most rigid hold outs in the transition to digital sales. While you can book travel or open...
Price
Sales & Marketing

3 areas forward-thinking car dealers should focus on for better used car management

- January 27, 2022
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
marketing
Sales & Marketing

Tech evangelist and VC expert Guy Kawasaki on 2022 marketing trends and consumer expectations

- January 27, 2022
The pandemic profoundly impacted and changed the way many of us conduct business. It forced some to innovate and others to shift online. While we are still dealing with the...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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