The 3-part lead response email guaranteed to get a reply
Automated email replies always feel dismissive to me. Like my inquiry is not important enough for an actual person to reply. Yet, most dealership CRMs are configured to automatically send...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Dealer Advantage: Looking back at 3 key areas car dealers should re-visit in 2022
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive re-visits three best practices car dealers implemented last year that are still crucial in...
Customers pay over MSRP for most purchases in January, report finds
In a seller’s market, holding firm on price is expected. For four out of every five car buyers in January, the dealership where they purchased a vehicle didn’t just hold...
Why instant payment accuracy can help your dealer partners sell more cars – Aaron Bickart | EVP at OfferLogix
How are you ensuring that your car dealership is providing remarkable customer service? Today on Inside Automotive, we're pleased to welcome back Aaron Bickart, Executive Vice President and General Manager...
Cox Automotive’s Dale Pollak shares his best practices for sourcing used car inventory in today’s climate
Dale Pollak grew up a dealership kid in Indiana and worked alongside his father Les, to learn the car business. Dale ran his own line of successful stores for years...
January U.S. auto sales: Low inventory still cause for concern; transaction prices set record
2022 U.S. auto sales kicked things off with a SAAR (seasonally adjusted annual rate) of 15.2, the highest monthly SAAR reported since June of 2021. On this edition of Inside...
What is Google Analytics 4 and why does your car dealership need it?
Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your website and what tools they use. ...
How to take control of your data and generate value for your customers
2021 reaffirmed that the strength of the local car dealer is the winning model. Now, in 2022, it's time for car dealers to take control of their data, their customer...
Are you asking customers the right questions at your car dealership?
Welcome to another edition of Inside Automotive with Jim Fitzpatrick who is joined by Sean Gardner, instructor and sales trainer with the Joe Verde Group. For over 35 years...
How to be a well-liked car sales professional
Whether it’s posting a selfie on your social media or seeking approval from your sales manager for a job well done, every facet of our society is driven by the...
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