TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jeremy Miner
Sales & Marketing

What behavioral science can teach retail professionals about sales — Jeremy Miner | 7th Level

- July 7, 2022
Are your sales teams effectively meeting the needs of today's changing consumers? Today on Inside Automotive, we're pleased to welcome Jeremy Miner, internationally recognized sales trainer and the Founder and...
digital retailing
Sales & Marketing

Why car dealerships must offer customers a seamless way to transact online

- July 6, 2022
As we recently reported on CBT News, TrueCar has acquired the automotive retail and financial technology platform Digital Motors. Today on Inside Automotive, we dive into the details of this acquisition and the impact it...
Gen Z
Sales & Marketing

What do Gen Z car buyers think about the retail process? – Brendan Dougherty | CDK Global

- June 30, 2022
CDK Global, a leading provider of automotive dealership solutions, recently released findings from a survey conducted by the company to better understand car shopper preferences and friction points within the...
Edmunds
Sales & Marketing

Edmunds’ Jessica Caldwell shares update on inventory shortages, interest rates, and high car prices

- June 29, 2022
Back in 2020, the automotive industry started experiencing supply chain delays that continue to impact the market today. On this edition of Inside Automotive, we’re pleased to welcome back Jessica...
Sales & Marketing

4 useful ways auto dealerships can boost their SEO

- June 28, 2022
Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look at some things you can do...
car shoppers
Sales & Marketing

What type of car shoppers prefer an online only buying experience?

- June 28, 2022
During the pandemic, the topic of digital retailing became front and center as dealerships scrambled to keep providing cars for the customers who wanted them. Those tools and processes allow...
Sales & Marketing

What is the future of digital retailing in a post-pandemic world? – Pete MacInnis | eLEND Solutions

- June 27, 2022
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Our guest today is Pete MacInnis, CEO of eLEND Solutions, who is here to discuss digital retailing in a post-pandemic environment.  COVID-related...
recon
Sales & Marketing

Cut five days off your recon time with this one process change

- June 24, 2022
Almost all dealerships who have a successful streamlined reconditioning process do some sort of Daily Trade Walk with their sales and service teams. This gives everyone an opportunity to learn...
wholesale
Sales & Marketing

How car dealers can wholesale inventory in more effective and profitable ways

- June 23, 2022
The pain points many car dealers are experiencing in wholesale transactions can be solved by Cox Automotive's Upside, a whole new way to wholesale. Cox introduced Upside at NADA earlier...
Sales & Marketing

The pros and cons of an external BDC for car dealerships

- June 23, 2022
Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able to handle all those incoming calls,...


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