The VelocityVideo Wellness Plan – Commit to the Process
In the auto industry, you can compare the discipline of sending personalized video to increase your close percentage to the act of consistently working out to decrease body fat percentage. ...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
4 methods to navigate the most common sales objections — Matt Easton
Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value, and ease of transaction. Although objections...
How auto dealers are adapting to changes in new car buying behavior
In the last few years, new and used car dealerships across the U.S. recognized the need for digital transformation, and as a result, customer satisfaction and dealership productivity soared. But...
Why your car dealership must build a robust first-party data strategy
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on the importance of first-party data with...
6 dealership events that can build brand loyalty in your community
Are you looking for a way to build brand loyalty while attracting and retaining new customers? Your dealership could serve a dual purpose of holding an event while also allowing...
How new car supply shortages are affecting OEM and franchise dealer relationships — Brian Finkelmeyer
When new vehicle production returns to more typical levels, will automakers flood dealer lots with inventory, or will they take another approach? Today on Inside Automotive, we’re joined in the...
Selling off-brand used vehicles? Tips to retain those buyers
The ongoing new vehicle shortage has many dealerships stocking any used vehicles they can get their hands on. Selling off-brand vehicles is not new, but it’s heating up right now...
5 CRM missed opportunities dealers can fix today
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after a sale and/or service.
It’s a powerful...
How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
High transaction prices, supply chain woes stifle July auto sales
According to Cox Automotive, July’s new auto sales will likely see a 2.1% drop compared to last month and a 13% decrease compared to the same time last year.
Cox Automotive...
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