How often should you mystery shop your car dealership?
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The value lifelong customers bring to your car dealership
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...
4 tips to better manage your car dealership’s pre-owned department
It's restating the obvious, but the car business doesn't operate in a vacuum. This is especially the situation when it comes to the pre-owned side of things. Record-setting new vehicle...
Best practices salespeople must focus on as the auto industry evolves
Salespeople at auto dealerships across the country are being urged to brush up on their skills, as 'easy' sales from the past few years may have left them rusty. Today...
5 things that car salespeople should address in EV walkarounds
The jury is still out about how long it will take for electric vehicles to capture the majority of car sales. But as electric vehicle adoption begins to grow, it's becoming clear...
New Facebook Marketplace rule restricts business pages from listing cars
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...
6 helpful tips for effective online vehicle merchandising
With online selling and buying at an all-time high, businesses across all industries must find ways to be more successful in online inventory merchandising. This includes car dealerships, as a...
Does your car dealership need a mobile app?
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
Why video marketing is essential for your car dealership
Shooting personalized videos in car dealerships is a lot like working out. We all know we need to do it but saying it and actually doing it are two very...
What the latest Fed interest rate hike means for auto dealers — Ryan Kerrigan
Today on CBT Now, we're joined by Ryan Kerrigan, Managing Director of Kerrigan Advisors, to update us on what the recent interest rate hike means for your car dealership and...
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