TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

CarNow
Sales & Marketing

How dealers enhanced the purchasing process in response to the growth of digital retail

- January 24, 2023
On today's episode of Inside Automotive, Bob Lanham joins the show. Lanham was the former Head of Automotive Retail at Meta, and is now the Senior Vice President of OEM Relations...
Car salesperson using dealership marketing technology to proactively promote customer loyalty
Sales & Marketing

How to maximize & personalize dealership marketing in 2023

- January 23, 2023
It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives, dealers need to rethink how they...
Streamline the last mile process to improve customer experience CX
Sales & Marketing

The last mile is where cars are sold

- January 23, 2023
If you’re a Dealer, whether you’re headed to NADA or not, you’re being bombarded with emails from vendors about improving the Customer Experience (CX); from Customer Data Platforms to chat...
Car dealership salesperson uses digital tools to boost personalized engagement and deliver high customer value
Sales & Marketing

Engagement supercharged: How data helps dealers understand customers in three dimensions

- January 20, 2023
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds (and bank accounts) of most people...
Sales & Marketing

How digital retailing platforms enhance the overall car buying experience

- January 18, 2023
Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that maximize your sales team's effectiveness while...
Sales & Marketing

4 automotive digital marketing trends to watch for in 2023

- January 17, 2023
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms to new strategies, here are four...
used-car dealerships
Sales & Marketing

Best practices used car retailers must prioritize in 2023

- January 16, 2023
Last year was one of the most challenging on record for the pre-owned vehicle market. Despite a strong performance in 2021, many used car retailers faced high vehicle prices and...
digital signs dealership marketing Digital Dealership System
Sales & Marketing

How digital signs can elevate your in-dealership marketing efforts

- January 16, 2023
Every boss knows that running a car business takes great leadership, excellent customer service and skilled staff. But what do you do when every auto retailer on the block has...
customers
Sales & Marketing

5 areas where dealers can communicate better with customers

- January 16, 2023
About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you...
Gardner consumer traffic
Sales & Marketing

4 ways to generate more traffic to your dealership — Sean Gardner | Joe Verde Group

- January 16, 2023
2023 dealerships must get off to a solid start to ensure the success of their year. Today on Inside Automotive, Sean Gardner, Instructor and Sales Trainer for the Joe Verde...


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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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