How to win over a customer who is fixated on price
It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that make customers happy about their experience,...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How AI is helping dealers engage with car buyers — Kevin Pitts | BMW of Reading
As today's car buyers evolve, so must the technology within the dealership, which is why it is critical for managers to choose the right vendors. On this episode of Inside...
Tell, don’t sell: The old way of doing business is the wrong way, but it’s still practiced today
Robert “Bob” DiGiacomo has been immersed in the retail side of the automotive industry for nearly 30 years. He has enjoyed a very successful career optimizing several finance departments in...
Does speed hurt quality? Taking a closer look at digital retailing
Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker. That customers were so obsessed with...
4 ways dealers and automakers can support customers and drive loyalty
In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services like online car sales and EV...
4 worthwhile social selling methods for dealership sales staff
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...
Driving more strategic processes for today’s buyers — Jen Suzuki | eDealer Solutions
They say 1.5 dealerships vetting processes start on the phone. The industry has seen an influx in volume regarding in-market buyers. On today's CBT Now, we're joined by Jennifer Suzuki,...
Unleashing growth: what Tom Masano Auto Group did that transformed their dealership operations
In the ever-evolving automotive industry, staying ahead of the competition requires embracing innovation. That’s exactly what Kevin Pitts and Tom Masano Auto Group did when they chose a company that...
Is your dealership ready for Google Analytics 4? — Brian Pasch | PCG Companies
The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode of Inside Automotive, host Jim Fitzpatrick...
Why ‘bad news’ doesn’t exist in car sales
Car salespeople tackle various challenges every day, ranging from customer hesitancy to financial hurdles. Although these types of tough conversations are a common aspect of the job, it's worth wondering...
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