TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Service Department
Sales & Marketing

3 Essentials for Service Department Retail Process Success

- February 8, 2017
A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well thought out, transferred onto a document...
Sales & Marketing

Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com?

- February 8, 2017
Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com? Brian shows you how to improve your online reviews in able to sell more cars in a...
Auto Show Leads
Sales & Marketing

Does auto show attendance drive leads?

- February 8, 2017
When the show opens to consumers on Saturday February 11, ticket holders will be able to use a mobile app that makes it much easier to navigate the show floor...
advertising
Sales & Marketing

DealerTeamwork’s New Advertising Solution

- February 8, 2017
 On this week's episode of Auto Marketing Now, Brian speaks to Sean Stapleton, CEO of DealerTeamwork, to talk about their innovating advertising solution.
Social Media
Sales & Marketing

Glenn Pasch: Does social media really work?

- February 7, 2017
Glenn Pasch: Dealers often ask, “Does social media really work?”  See what Glenn thinks.
Pete MacInnis
Sales & Marketing

Pete MacInnis: Consumers and banks want to be more transparent

- February 7, 2017
Pete MacInnis of Elend Solutions sits down with Jim Fitzpatrick of CBT News at NADA 100
Brad Perry
Sales & Marketing

Can more tech usage from consumers benefit your dealership?

- February 7, 2017
Brad Perry of DealerSocket
Selling business
Sales & Marketing

Tips for how to sell your buisness

- February 6, 2017
If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided to sell your business, and you...
Sales & Marketing

Cory Mosley: What’s in it for your customers

- February 6, 2017
Cory explains: when you master why you do what you do and what’s in it for you, you should have no problems mastering what’s in it for your customers.
Lloyd Trushel
Sales & Marketing

A customer driven sales approach in your F&I Dept.

- February 6, 2017
Are dealerships missing opportunities by focusing too much on overcoming objections in the finance and insurance office? F&I trainer Lloyd Trushel thinks so and calls for a more personal engagement with...


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CBT News heads to Washington, D.C., to host Auto Leadership Summit
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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