TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Steve Hall

Steve Hall from NCM on communicating better with your service customers

- March 2, 2017
Steve Hall from NCM Associates on communicating better with your service customers
David Kain

David Kain: If a picture tells a story and it’s worth a thousand words, what would a video do?

- March 2, 2017
David Kain: If a picture tells a story and it’s worth a thousand words, what would a video do?   
Dealership sales tools

David Kain: How dealers can use new tools to sell more cars

- March 2, 2017
David chats with Joe Chura, CEO of DealerInspire, about the wave of new changes and technology coming to the digital automotive buying experience and how dealers can best use new...
Edmunds

Why Are 10 Year-Old Cars in Demand?

- March 1, 2017
In what could give an unintentional boost to ride-sharing and car-sharing services, younger and less-affluent motorists are having a difficult time finding older and more affordable used vehicles on dealers’...
Cory Mosley
February Sales Totals

PERSONALIZING THE CUSTOMER EXPERIENCE

- March 1, 2017
Personalization is certainly trending in the automotive web space now and promises to continue to be a hot topic in 2017 as well. As the online retail giants, such as...
Women Drivers

Survey: Are women drivers happy with your dealership?

- February 28, 2017
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market to today’s woman car...
Social Media Attention

Frank Lopes: How can social media attract attention to your dealership?

- February 28, 2017
Frank J. Lopes: Rather you think it’s a slow day or not, Frank suggest using your cell phone to attract social media attention.
Mike Stanton

JD Power: The two most important areas for profit at your dealership

- February 28, 2017
Mike Stanton: V.P. and General Manager of J.D. Power Valuation Services


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.