Brian Pasch: How to inspect and improve your internet sales process using the 4×60 rule.
Brian Pasch explores how to inspect and improve your internet sales process using the 4x60 rule.
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Audience First, Everything Else Second
Selecting the right audiences for your dealership across all mediums to increase your marketing efficiency.
During this FREE webinar, you will learn how to:
Lower your overall marketing budget.
Reduce the number of...
Frank J. Lopes: When you can’t close a sale, Frank says give it away
Frank J. Lopes: When you can’t close a sale, Frank says give it away.
Do’s and don’ts of customer surveys
Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking...
What women want from your dealership
Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity to add some new options to...
How tools & products should be working for your dealership
Justin Sprague: Vice President of Product Development with CDK Global
5 Ideas to Improve Reconditioning Used-Car Inventory
Common mistakes in reconditioning used-car inventory vehicles can erode dealer margins and competitiveness.
Recon’s efficiency – or lack of it – affects the entire store, so fixing these mistakes isn’t just...
Is Your Dealership Losing Thousands of Phone Leads?
Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact, 19 percent or about one in...
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