Do’s and don’ts of customer surveys
Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
What women want from your dealership
Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity to add some new options to...
How tools & products should be working for your dealership
Justin Sprague: Vice President of Product Development with CDK Global
5 Ideas to Improve Reconditioning Used-Car Inventory
Common mistakes in reconditioning used-car inventory vehicles can erode dealer margins and competitiveness.
Recon’s efficiency – or lack of it – affects the entire store, so fixing these mistakes isn’t just...
Is Your Dealership Losing Thousands of Phone Leads?
Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact, 19 percent or about one in...
3 Essentials for Service Department Retail Process Success
A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well thought out, transferred onto a document...
Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com?
Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com? Brian shows you how to improve your online reviews in able to sell more cars in a...
Does auto show attendance drive leads?
When the show opens to consumers on Saturday February 11, ticket holders will be able to use a mobile app that makes it much easier to navigate the show floor...
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