More Prime customers moving to used cars
More and more prime-credit auto consumers who could swing a new-car deal instead are opting for used vehicles.
It’s something of a marketplace phenomenon and reflects, among other things, how far...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with no surprises in their
digital shopping carts....
Transparency, Trust, Timeliness — Digital Retail 2.0
Thanks to the internet, fewer consumers rely on a salesperson to make an informed
vehicle purchase. Today, many consumers have a specific vehicle in mind and have
already estimated the cost before...
Innovative Houston Dealer drives more traffic to his show room
If you already love the way the 2017 Ford Super Duty looks, take a look at this makeover masterpiece. Houston-based company Tire and Wheel Master wrapped the truck in a...
Mark Tewart: Want potential car buyers to see your transparency and openness?
Mark Tewart: Want potential car buyers to see your transparency and openness?
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