TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Saving Money

Let us shed some light on ways to save big money at your dealership

- March 3, 2017
Andy Miles Director of Channel Marketing with Hubbell Lighting
Bully Negotiator

Grant Cardone: How to Handle a Bully Negotiator

- March 2, 2017
Recognizing a ‘Tell’ “When dealing with the hard-nosed buyers or sellers, the “bully” negotiator, know that the more they say that they won’t, the more likely they will.” For much of my...
Mark Fields

Should Ford stick to doing what it does best?

- March 2, 2017
Ford CEO Mark Fields has one worry about autonomous vehicles: that growing pressure for companies to bring self-driving cars to the market in five years could cause a car being...
Steve Hall

Steve Hall from NCM on communicating better with your service customers

- March 2, 2017
Steve Hall from NCM Associates on communicating better with your service customers
David Kain

David Kain: If a picture tells a story and it’s worth a thousand words, what would a video do?

- March 2, 2017
David Kain: If a picture tells a story and it’s worth a thousand words, what would a video do?   
Dealership sales tools

David Kain: How dealers can use new tools to sell more cars

- March 2, 2017
David chats with Joe Chura, CEO of DealerInspire, about the wave of new changes and technology coming to the digital automotive buying experience and how dealers can best use new...
Edmunds

Why Are 10 Year-Old Cars in Demand?

- March 1, 2017
In what could give an unintentional boost to ride-sharing and car-sharing services, younger and less-affluent motorists are having a difficult time finding older and more affordable used vehicles on dealers’...
Cory Mosley
February Sales Totals

PERSONALIZING THE CUSTOMER EXPERIENCE

- March 1, 2017
Personalization is certainly trending in the automotive web space now and promises to continue to be a hot topic in 2017 as well. As the online retail giants, such as...


CBT News
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