Sonic Automotive’s Jeff Dyke making bold moves in 2017
Sonic Automotive’s Executive Vice President of Operations, Jeff Dyke sits down with Joe Gumm to discuss the company’s answer to online retailing. He believes the automotive group has it all...
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.