Industry renowned Automotive Trainer Alan Ram chats with Joe about the opportunity to increase gross profits in your dealership.
Hitting volume records is huge right now but are dealers missing the mark on gross? Alan thinks so. He believes that grosses are shrinking and dealers need to look into this area. He says the term “sell the gross” is a dated approach and he suggests new methods to garner results like getting the customer before they come in your store and to look closer at how your managers are managing. Tune into the interview to find your best action moving forward in 2017.