Have a daily social hour
Want to improve your dealership’s social media engagement? David Kain suggests having a daily social hour in today's Tip of the Day.
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Navigating the current digital retail landscape
Joe Gumm sits down with Jonathan Orb CEO & C0-Founder of DealerSocket to discuss the current digital retail landscape. Auto dealers are at a point where they need to enable...
How much follow-up are you doing?
On Today’s Tip of the Day, Cory Mosley challenges you to stretch yourself. Are you going the extra mile for follow-up?
What It Takes to Get Your mails opened?
On this week's Kain & Company, David talks about strategies for your internet and BDC operations, specifically email follow-up. David has found that dealerships that don’t put enough weight on...
Why people Dislike Car Buying, and What to do About it
Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model.
Companies today need to remove friction, not add to it,...
Delivering Great Content is Key No Matter What Device Consumers Use: J.D. Power Website Evaluation Study
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue...
2 Ways to Increase Gross Profit Right Now
Industry renowned Automotive Trainer Alan Ram chats with Joe about the opportunity to increase gross profits in your dealership.
Hitting volume records is huge right now but are dealers missing the...
Transparent digital retail is a win for dealerships and customers
Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they would rather go to the dentist...
Is your dealership connecting with online buyers the right way?
When it comes to figuring out what buyers want and when they want it, it may be difficult to decide how to use your data. We caught up with Jeff...
How to Handle a Bully Negotiator
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers. They are intimidating and...
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