How GM achieved NA sales growth in Q1
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles? In an interview with CNBC’s Phil Lebeau, GM CFO...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Car Dealer ‘Buy Now’ Approach Comes at a Cost
Originally posed on WardsAuto.com on May 1, 2017 by Richard Libin
Most consumers at some point have experienced the high-pressure sale, the push to “buy now before it’s too late.” While many...
Geo-Fencing can be an affordable option: An interview with L2T Media
On today’s episode of Kain and Co., David turns to L2T Media’s VP Sales Nicole Gignac to find out how L2T helps dealers and what dealers are currently struggling with...
Help your dealership stand out with walk-around video
The use of video can be very impactful when it comes to your VDP. Michael Sanders, President of DealerVision.com, explains how DealerVision's products help dealers stand out across the country.
April 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of April 2017.
The seasonally adjusted, annualized sales rate was 16.8 million. Starting with domestic non-luxury...
Mark Sokal: You shouldn’t spend more than $300 a vehicle
In today's industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview...
Why reaching out to Hispanics is important
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one...
Is your dealership communicating with customers correctly?
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop. John Possumato,...
The Sub-Prime Market (Part 2)
Tom welcomes Wes Crumby of Sub Prime Dealer Services on the show. In this conversation style interview, Tom learns what’s best for the dealer in terms of special financing, best...
Why Mike Jackson is optimistic about used car sales
Around 45 Million used vehicles were sold in the U.S. last year. As impressive as that number is, it may be surpassed in 2017. In this interview with CNBC, AutoNation...
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