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How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots

Getting views on your inventory is the objective of digital marketing. It’s even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to assist your dealership in presenting the best digital marketing plan. But even with vendor help, Travis Scheaffer, E-Commerce Director with AutoCenters Nissan, says dealerships still have to be proactive when it comes to figuring out what customers are acutally ready to buy. Joe Gumm sat down with Travis to talk about digital marketing, your online presence, and engagement.
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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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