How to Allow Sales People to Become Their Best
In sales, you can use any word or series of words to describe what it takes to get a commitment and close the sale. Personally, I believe it all circles...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Cater to Commercial Customers at Your Dealership
Commercial vehicle sales and service is big business. From local plumbers to large construction companies to government fleets, they all need vehicles and they all need service. The advantages to...
Go with your gut feeling | Magnus Walker | TEDxUCLA
Magnus Walker talks about his life journey of following his passion and going with his gut feeling which eventually led him to turn his dreams into his reality.
See more on the...
Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com,...
How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Isabelle Helms: How to prevent turnover from costing your dealership
Say your dealership is trying to find ways to spend less money while at the same time making more. According to Isabelle Helms, VP of Research and Market Intelligence with...
Matt Raymond: Not everyone wants to buy a car online
If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork online, without leaving the comfort of...
5 Ways to Add a Personal Touch to Sales
Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are also good personal relationships. It is...
Building a Great Social Media Presence – Snapchat and Instagram
Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the...
10 Tips for a Productive Sales Meeting
The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to create an environment where your sales...
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