Brendon Burchard
Brendon Burchard is one of the most watched personal development trainers in the world and a Top 100 Most Followed Public Figure on Facebook. Over 1,500,000 students have completed his...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
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LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
John O’Leary
Every Wednesday, John will share a new episode of his Live Inspired Vlog. Each episode contains inspirational thoughts, reflections and motivational challenges to help you live your day inspired. When...
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Driving Customer Retention to Your Dealership
Customer loyalty does not necessarily translate into repeat business for your auto dealership.
OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
Optimizing your VDPs for the mobile screen
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
August 2017 Auto Sales Totals
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of August 2017 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate for August was...
Attribution in the Automotive Dealership Industry
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
Customers Want to Buy, So SELL!
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?
In Ernest Hemingway’s 1926 novel,...
Why phones & emails are still relevant for success
Depending on who you talk to, there are two processes dealership salespeople have when it comes to communication: phone calls and emails. Some are actually good at both because they're...
Digital Marketing Strategies for Labor Day Weekend at Your Dealership
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
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