TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

marketing
Sales & Marketing

How to digitally market to the right people

- October 24, 2017
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Sales & Marketing

How to Give Millennials the Best Dealership Experience

- October 23, 2017
Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
multi-touch attribution
Sales & Marketing

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
Sales & Marketing

Why comfort will ruin your life | Bill Eckstrom | TEDxUniversityofNevada

- October 23, 2017
After documenting and researching over 50,000 coaching interactions in the workplace, Bill Eckstrom shares life-altering, personal and professional development ideas through the introduction of the “Growth Rings.” The rings illustrate how...
auto dealer
Sales & Marketing

5 Best Practices For Your Website From An Online-Only Dealership

- October 20, 2017
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
service to sales
Sales & Marketing

Laura Madison: Are you taking advantage of service to sales opportunities?

- October 20, 2017
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...
McDonough Toyota
Sales & Marketing

How to “Own the Market”: Toyota Turnaround Yields Happy Customers, Staff, and Profits

- October 19, 2017
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership had a “country club” atmosphere and...
Facebook Messenger
Sales & Marketing

How Facebook Messenger gets around car buying barriers

- October 19, 2017
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
marketing
Sales & Marketing

Why do Most Digital Marketing Managers Fail?

- October 18, 2017
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they have a website and that is...
technology
Sales & Marketing

Jeff Cowan: Is technology replacing the rules of salesmanship?

- October 18, 2017
Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or on a social media platform. According...


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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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