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Jeff Cowan: Is technology replacing the rules of salesmanship?

Have you ever tried to have a discussion with a teenager? It can be hard, especially if it’s not with technology like text or on a social media platform. According to Jeff Cowan, President of Pro Talk, dealerships are on the verge of doing the same thing with customers. At the Best Training Day Ever event, Jeff gave us a look at what it’s like when we depend solely on technology instead of the alternative.
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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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