TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buying
Sales & Marketing

The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process

- October 30, 2017
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
display ads
Sales & Marketing

Display Ad Design Best Practices for The Automotive Industry

- October 30, 2017
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
sales success
Sales & Marketing

David Lewis: The secret to your sales success

- October 27, 2017
If you work at a dealership, you know there can be many pieces of selling a vehicle. However, at the end of the day, with all of the tools and...
Sales & Marketing

Change Your Mindset and Achieve Anything | Colin O’Brady

- October 26, 2017
In this epic TEDx Talk, Colin O'Brady, explains his journey back from a tragic burn accident only to ascend to the 7 tallest mountains and two poles on earth -...
e-newsletter
Sales & Marketing

What to Include in Your Dealership’s E-Newsletter

- October 26, 2017
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
millennials
Sales & Marketing

Dealing with the Unique Qualities of Millennials in the Workplace

- October 26, 2017
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
dealership service
Sales & Marketing

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

- October 25, 2017
Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
Sales & Marketing

Programming your mind for success

- October 25, 2017
Carrie Green started her first online business at the age of 20, whilst studying Law at the University of Birmingham. Within a few years she took the business global, selling...
Sales & Marketing

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

- October 25, 2017
FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive...
customer experience
Sales & Marketing

CRM Is About CEM!

- October 24, 2017
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact! Success in business requires...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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