WardsAuto’s Haig Stoddard on Lagging Inventory
If your dealership is hoping the last two months of 2017 are just as good or greater than the two months prior, the signs look good. September and October had...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
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GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Map the Customer Experience at your Dealership
With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more likely to chosen certain products and...
Meet David Lewis: Creating Change, Fun and Sales
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been?
Yes, Lewis’ sessions are that transformational. “All...
How to Book More Appointments
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing.
It’s a common misconception that the only way to provide...
Selling Fundamentals: A Guide for New Salespeople
A career in the car business can be fun and rewarding. Life in the dealership is often high energy and fast-paced. It may be overwhelming at first, especially if you...
How to improve the auction to online process
Say you buy 17 cars a month from auction and you're incurring holding costs at $30 per day. It takes you eight days to get the car. It has to...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
5 Tips for Marketing your Pre-Owned Commercial Inventory
Commercial vehicle sales are good business. This business is a great way to incrementally increase your monthly sales volume in a new niche, without cannibalizing business in other areas. For...
Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
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