TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

mind the gap
Sales & Marketing

‘Mind the Gap’ Between Acquisition and Retail Ready

- November 13, 2018
For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert undoubtedly has prevented numerous individuals from...
phone
Sales & Marketing

The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!

- November 13, 2018
The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you) they’re telling you they’re ready to...
network
Sales & Marketing

The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele – David Burkus

- November 12, 2018
Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make those important connections. On today’s show,...
one-price
Sales & Marketing

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda (Part 2)

- November 7, 2018
You can check out Part 1 of Barry Schwartz's interview here.  Are you tired of relying on a large sales staff to help maximize the gross for your dealership? Well, what...
training
Sales & Marketing

Fast Track Sales with Training, Collaboration, and Motivation – Dave Benson, The Sales Hustlers

- November 6, 2018
Cultivating a network for salespeople to strategize and learn from one another, as well as find training resources can make all the difference in their career. In today’s segment, Jim...
transparency
Sales & Marketing

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda

- November 1, 2018
Today, fewer consumers rely on a salesperson to make an informed purchase. Simply put, the internet gives the customer more transparency than the dealer does, but what would happen if...
domestic vehicle
Sales & Marketing

Why the Industry is Seeing Decline in Domestic Vehicle Sales

- October 31, 2018
Heading into the end of the year, the US domestic vehicle market has declined noticeably, a trend expected by many to continue. For some, the drop comes as no shock....
hispanic
Sales & Marketing

How Your Dealership Can Tap into the Growing Hispanic Market – Tony Zelaya

- October 30, 2018
According to Dealer Marketing Magazine auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116%, and Hispanics will buy nearly...
carvana
Sales & Marketing

5 reasons Why Car Shoppers Prefer Dealerships Over Carvana

- October 29, 2018
Car vending machines sound like the stuff of science fiction specials, however, with the advent of Carvana, that reality is here. On the surface, Carvana indeed does look like the...
Training
Sales & Marketing

The Importance of Investing in Your Salespeople – David Lewis

- October 25, 2018
CBT Automotive welcomes back David Lewis, Trainer and CEO of David Lewis & Associates. In this segment Jim and David discuss how the habits of the modern-day car shopper has changed and...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
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