Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter.
As...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Creating Post-Purchase Surveys That Yield Useful Results
Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t.
Collecting...
The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...
Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the...
Not Just a Dealer, but a Teacher
The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose from, the modern auto customer can...
How to Increase Sales at Your Dealership with AI Powered Assistants – John Ruble, Conversica
f
AI powered assistants have shown to be highly effective for increasing sales, quality of service, and improving other activities around the dealership. These virtual aides help dealers handle more sales...
Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine
Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships?
That’s right. Dealerships who play their cards...
A Great Beginning Can Influence A Great Year End!
Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year!
What can we do to finish out the year...
What Your Body Language Says About You On The Sales Floor
Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning...
How to Become More Customer Centric at Your Dealership – Jim Roche, Xtime
The quality of your customer’s overall experience in the service department can have lasting consequences on your dealership; good or bad. In anticipation for this year’s changes in the automotive...
Latest Articles
