Top 5 Trends For Marketing Strategies In 2019
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Discontinued Cars Could Mean Big Profits for Service Departments
Things in the automotive industry are constantly changing. From one year to the next, it is difficult to tell what the most popular vehicle will be. Recent trends suggest that...
Start the Year Strong with These Digital Marketing Strategies – Eric Mercado, Force Marketing
Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today's show, Jim speaks with Eric Mercado, Chief...
The Chick-fil-A of Car Dealers
It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana claiming they provide a better way...
EchoPark Enhances Customer Experience with New Technology – Jeff Dyke, Sonic Automotive
[Originally aired September 14, 2018]
In today's segment, CBT Automotive's Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of their used...
Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi South Atlanta
[Originally aired August 9, 2018]
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing.
James began in the industry...
Does The Perfect Car Fairy Exists For the Cash Customer?
Why are VSC sales much lower on cash transactions? Does the perfect car fairy bless the cars of the customers who choose to pay cash? It’s amazing how many F&I...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership...
The 5 Best KPI’s to Boost Marketing ROI
One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?"
Unfortunately, the question doesn’t have a simple answer. Certainly you...
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better...
Latest Articles
