How to Use Full-Motion Walk-Around Videos For Dealership Inventory
It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is full motion walk-around videos. A lot...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will...
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users...
What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy – Patrick Janes, vAuto
It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here to tell us how the increase...
Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from...
Avoid These 5 Outdated Practices to Gain Your Customer’s Trust – Joseph Michelli, NYT Best-Selling Author
Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there are many strategies out there to...
Why You Should Pay Attention to Facebook Marketplace for Autos
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace...
April Car Sales: As New Vehicle Prices Rise, Consumers Continue to Trend Toward Used Vehicles, But For How Long? – Karl Brauer, KBB
April Car Sales: As New Vehicle Affordability Issues Persist, Consumers Continue to Trend Toward Used Vehicles, But For How Long? - Karl Brauer, Autotrader & KBB
While U.S. auto sales softened...
Moving Dealerships From Transaction-Centric to Customer-Centric
Looking to 2019 and beyond, margin compression and customer expectations are among several factors that will increase, while more pressure from both existing and new competition will complicate the automotive...
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