Is There Still Value in Print Advertising?
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Data Indicates Leasing is at an All Time High: What This Trend Means for Your Dealership – Matt DeLorenzo, Kelley Blue Book
According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the highest rate ever. This sounds like...
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers...
How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By Implementing These Technologies – Darin Wade, GM and Dealer Partner
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online,...
How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail Experience – PTG365 Auto
CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the buying experience as easy as possible...
Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis, eLend Solutions
CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on...
May Sales Remain Steady And SAAR Exceeds Expectations in Monthly Kerrigan Report
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director for Kerrigan Advisors. May's Kerrigan Report addresses the slight decline in sales and the lack...
The Advantages of Using a One-Price Selling Model – Mark Rikess & Mark Osborne
In today’s digital landscape, more and more customers turn to websites, forums, and reviews to find reliable and transparent data. However, with a one-price selling model, the dealer and the...
May’s Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 – Karl Brauer, Cox Automotive
May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in...
Customers Say “No More Haggling” When it Comes to Price
If you talked to everyone who came into a traditional dealership and asked if they were dreading a specific aspect of the car-buying process, chances are a common answer would...
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