TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

F&I
Sales & Marketing

Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 1)

- July 10, 2019
 Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent...
Sales & Marketing

Closing The Sale

- July 9, 2019
You have to be ‘The Hammer’ to be a good closer. You have to be a ‘natural’ to be a good closer. Only a few people can become good closers. None of the...
Kerrigan
Sales & Marketing

Kerrigan Report: Diversified Business Models Drive Strong June Earnings in Auto Retail

- July 9, 2019
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. June's Kerrigan Report addresses the month's sales performance, stock valuations,...
training
Sales & Marketing

Your New Hires In Sales…

- July 5, 2019
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training,...
interest rates
Sales & Marketing

June Sales Numbers: Low Interest Rates and SUVs Continue to Drive Auto Sales – Karl Brauer, Autotrader & KBB

- July 3, 2019
The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about June’s...
Car Buyer Journey
Sales & Marketing

Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey

- July 3, 2019
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the...
interest rates
Sales & Marketing

June Sales Results Meet Expectations as Dealers Invest in New Pricing Strategies

- July 3, 2019
While the final numbers are still slated to come in, June's sales results are estimated to bring 2019's SAAR to between 17 million and 17.2 million. This number is relatively...
auto dealer live
Sales & Marketing

“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change

- July 2, 2019
On today’s show, we’re pleased to welcome back David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David...
Dealer.com
Sales & Marketing

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- July 1, 2019
 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops...
connect with customers
Sales & Marketing

Are You Getting the Message? Connect With Consumers the Way They Want

- June 28, 2019
In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

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White House revises metals tariffs, shifts calculation method
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NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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