TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

communication
Sales & Marketing

How Your Dealership Staff Can Improve Their Communication with Customers

- September 24, 2019
Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That said, how dealership staff carry out...
advertising
Sales & Marketing

Traditional Advertising Is Dead. Or is it?

- September 23, 2019
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their advertising online. As tempting as it...
phone calls
Sales & Marketing

Phone Calls: The Good, the Bad, and the Exceptional

- September 20, 2019
Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains certain: the best opportunity for you...
selling
Sales & Marketing

About Selling, Closing And Negotiation…

- September 18, 2019
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes...
productivity
Sales & Marketing

6 Simple Tools To Boost Your Productivity

- September 17, 2019
If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees...
Ryan Norris
Sales & Marketing

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales – Ryan Norris

- September 17, 2019
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has...
Sales & Marketing

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force Marketing

- September 16, 2019
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your...
e-commerce
Sales & Marketing

How to Take Advantage of E-Commerce Opportunities in Auto Retail

- September 13, 2019
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
appearance
Sales & Marketing

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

- September 11, 2019
Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and other client-facing elements can improve with...
media
Sales & Marketing

Why is Local Media Advertising so Important?

- September 11, 2019
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...


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