TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jeanne Bliss
Sales & Marketing

6 Ways to Build Trust Among Your Customers and Employees During COVID-19 – Jeanne Bliss, Customer Bliss

- April 20, 2020
  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome customer experience expert and acclaimed speaker, Jeanne Bliss. Jeanne is also the President and CEO of Customer...
John Fitzpatrick
Sales & Marketing

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing & Facebook

- April 16, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
customers
Sales & Marketing

How to Excel at Offering an Exceptional Customer Experience During COVID-19

- April 14, 2020
Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years from now, customers will remember the...
O'Regan's Auto
Sales & Marketing

The Importance O’Regan’s Auto Group is Placing on Digital Retailing Tools During the Coronavirus – David Kain & Scott Dexter

- April 14, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back David Kain, President of Kain Automotive, and host of Kain & Company right here on CBT....
millennials
Sales & Marketing

Millennials a Probable Key for Auto Industry Recovery

- April 13, 2020
Much of the economy has retracted during the coronavirus pandemic, auto sales included. The forecasts aren’t pretty with NADA predicting that new light-vehicle sales will total 13 million to 13.5...
Sarah Vantine
Sales & Marketing

How Scott Clark Auto Group Continues to Serve Customers Despite COVID-19 Concerns – Sarah Vantine, Business Development Director

- April 13, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Sarah Vantine, Business Development Director at Scott Clark Auto Group. In this segment, Sarah and Jim discuss...
Autotrader
Sales & Marketing

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond – Kevin LeSage, Autotrader

- April 10, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing of Autotrader. In this segment, Kevin and Jim discuss how dealers...
sales
Sales & Marketing

What Dealers Can Do Where Sales Aren’t Permitted

- April 9, 2020
At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they followed specific COVID-19 measures. NYSADA's battle...
John Fitzpatrick
Sales & Marketing

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

- April 9, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment, John and Jim discuss the latest...


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