Benefits of Video Testimonials
Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Weekly Marketing Update with John Fitzpatrick – [5.29.20]
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Tips to Improve Survey Response Rates When It Matters Most
Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher than pre-COVID. Although the average customer...
The Skill Sets Your Salespeople Need in Order to Thrive During the COVID-19 Recovery – Jeff Shore, Sales Expert
On today's show, we’re pleased to welcome back Jeff Shore, CEO of Shore Consulting, best-selling author, and B2C sales expert. In this segment, he and Jim tackle sales strategy, training,...
Creating Lifetime Customers in Post-COVID-19 Commerce
COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been...
Working with Subprime Shoppers Part of the New Normal?
The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business and consumers alike. Retailers like JC...
How to Successfully Position Your Dealership Staff for a Swift COVID-19 Recovery – Mark Tewart
On today’s show, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How To Be A Sales Superstar" and host of On the Mark right...
What Has the Auto Retail Industry Learned Over the Past 8 Weeks? ReconVelocity’s Hugh Hathcock Weighs In
On today’s show, we’re pleased to welcome back Hugh Hathcock, Owner and Founder of ReconVelocity. In this segment, Hugh and Jim discuss what dealers have learned during this crisis and where...
3 Full-Proof Customer Experience Strategies to Use During Tough Economic Times – Shep Hyken, NY Times Best Selling Author
We’re pleased to welcome back Shep Hyken, customer experience expert, acclaimed speaker, and New York Times best-selling author. In this segment, Jim and Shep discuss how the customer experience fits...
Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today
On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on...
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