TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Cox Automotive
Sales & Marketing

Are Auto Sales on the Road to Recovery? Cox Automotive’s Industry Analysts Weigh In

- April 27, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome three of Cox Automotive’s top industry economists and analysts including Jonathan Smoke, Charlie Chesbrough, and Zo Rahim....
online
Sales & Marketing

Turning Online Car Browsers into Buyers

- April 24, 2020
The online retailing process is rather new for most car dealers. What was a small niche just weeks ago has become the norm for American vehicle retailers. However, there is...
marketing
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [4.24.20]

- April 24, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
Patrick Janes
Sales & Marketing

How to Approach Digital Retailing When Trade-Ins Are Involved – Patrick Janes, vAuto

- April 24, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Patrick Janes, Director of Used Car Solutions at vAuto. In this segment, Jim and Patrick discuss how...
Dale Pollak
Sales & Marketing

Dale Pollak: We Need ‘Cash for Clunkers’ on Used NOT New Vehicles

- April 24, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President at Cox Automotive. In this segment, Dale discusses his...
customers
Sales & Marketing

Taking Customers from the First Contact to Final Purchase: Six Ways to Make Up For Showroom Walk-Ins

- April 23, 2020
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most...
Joey Coleman
Sales & Marketing

What’s the Best Approach When Communicating with Your Clients During This Pandemic? – Joey Coleman, Customer Experience Expert

- April 23, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Joey Coleman, customer experience speaker, author, and founder of Design Symphony, a customer experience branding firm. In...
Dealertrack
Sales & Marketing

How to Provide a Seamless Online Experience for Your Customers – Cheryl Miller, Dealertrack

- April 23, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Cheryl Miller, Vice President of operations for Dealertrack F&I Solutions. In this segment, the pair talk...
digital retailing
Sales & Marketing

Why Did it Take a Pandemic for Dealers to Embrace Digital Retailing?

- April 22, 2020
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation...
Marshall Ford
Sales & Marketing

How the Coronavirus is Making Dealerships Like Marshall Ford Look at Digital Retailing Differently

- April 21, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Adam Marburger, F&I Expert and President of Ascent Dealer Services. He is joined by Jimmy Marshall,...


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