Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
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GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry...
David Lewis on How Sales Training Has Adapted to a Virtual Environment
In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing the sales staff up to speed...
How Digital Tools are Empowering Dealers to Keep Calm and Carry On
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now...
Used Vehicle Demand in the US is Shaking Up Inventories
With costs of new vehicles rising and consumers’ pocketbooks still being strained by the coronavirus pandemic, used vehicle demand has significantly spiked since the COVID-19 pandemic began. Inventory of new...
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm...
Manheim’s Joe Kichler Discusses Ramping Up Transportation Activity to Meet Wholesale Demand
While there’s been a lot of focus on how the COVID-19 pandemic has impacted automotive retail sales and inventory management strategies, it has also dramatically affected how dealers transport vehicles...
How Digital Car Sales May Drive the Industry in Second Half of 2020
Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the pandemic recovery effort continues to play...
Evaluate Your Sales Training, Is it Up to Par? – Mark Tewart
Consistent training for your sales staff is crucial to winning every customer that comes into the showroom. However, dealers often say that they don't have the time or man-power to...
How Shoppers Can Safely Try and Buy During the Pandemic Fight
The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to climb, though, with some states tightening...
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