Sean Gardner on Converting Both Digital Leads and Unsold Customers
In light of the COVID-19 pandemic, there are more digital opportunities for dealers and customers than ever before. Car buyers want to get as much of the shopping experience and...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Veteran Trainer Tommy Gibbs on Improving Used-Car Gross Profit
On today's show, we’re pleased to welcome veteran trainer Tommy Gibbs, President of Tommy Gibbs and Associates, and author of "7 Common Sense Factors to Avoid Being a Stupid Leader."...
Leading the Nation in PPP Loans, Texas Dealers Rely Heavily on Stimulus Through Pandemic
Texas has been undoubtably one of the hardest hit states for the continued spread of the coronavirus. As some areas of the country have minimized restrictions, Texas has been forced...
How the Customer Experience is Improved by Women in Automotive
The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they interact with customers rather than simply...
Studies Show Key to Selling is Relationship over Product
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between...
ReconVelocity CEO David Penney Discusses the Importance of a Seamless Recon Process
When it comes to used vehicle operations, inventory turn has never been more important than it is now. Typically, service managers are mostly concerned with customer pay and warranty work...
Sonic Is Adding EchoPark Used Car Stores – Is This a Strategy More Dealer Groups Should Follow?
The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned only stores continue to surpass expectations,...
Fitting an Off-Road Presence into Your Dealership’s Marketing
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle...
Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’
The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees just set appointments have changed dramatically....
Phone Skills a Key Ingredient for Effective Virtual Retailing
In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46 percent of prospective [car] customers will...
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